This is my entry on the contest that was announced for the Bertrand mascot for the children. The main objective was to create a character that is capable of getting children's attention towards the books and the habit of reading in a fun, easy-way.

I decided to go for the owl because it symbolizes knowledge and wisdom, and I always prefer to do an animal rather than a person when it comes to mascot drawings. His orange t-shirt is representing Bertrand since it has the exact same colour.
Beside the main character the project demanded other elements of its universe, so I drawn three of his family members ( his mom, dad and grand-mother) and a few "objects" that would be a constant in his day-life.